Anthony Reed, Managing Director, Reed Interactive (Australia)
Antony Reed has over 18 years experience in the interactive games industry. Spending 12 years in games publishing before moving to development, Antony worked as the product and marketing manager for a number of high profile game companies, including Sega, Virgin Interactive and Interplay Productions. Antony has been responsible for the marketing behind some of the biggest game titles in the world, including Command and Conquer, the Baldur’s Gate series, The Lion King, the Fallout series and many others.
In 2003 Antony formed Reed Interactive, a consultancy company dedicated to the growth and development of the Australian game development industry. Since it’s inception Reed Interactive has advised a number of local developers on commercialisation and production practices, contracted to state and federal government organisations, and acted as an advisor to numerous state government departments.









